A holding page for Salomon’s second nordic wave. A single screen: the ski in raking light on black, a promise in three words, a countdown to availability and a field to be notified.
The exercise is one of restraint. Nothing to scroll, nothing to explore, everything rests on the quality of the black, the cut-out of the object and the legibility of the count. The page stays open on a desk for weeks: it has to hold at the hundredth visit as at the first.
Design and build, for AlienFX.
Other work
Salomon's world trail running circuit, from the design to the JS.
An all-black mini-site for the S-Lab Carbon nordic boot.
The full X Alp range, from sunrise on the ridge to the media wall.
The X Alp range revealed, two products and an email address.
A hundred pairs of a minimalist ski, told on a single page.
An AI dialer sold in motion, not in promises.
A CTO's portfolio, in black and in relief.
From the design through to the Webflow build.
A design approved in the browser, ready for production.
A bespoke e-commerce site, designed and built without a starting theme.
Design, build and CMS, held in one piece.
A straight-talking identity for an energy company.
Paid clips, explained before they are sold.
Access management for a small business, made legible in one page.
A technical agency's site, kept up by the agency.
Three agencies in one, told apart from the first screen.
The online shop of a herbalist in the val d'Arly.
Sales performance demonstrated before it is sold.
A concierge service judged on what it does in your place.
A consulting firm that claims craft as its stance.
Refreshing the UI of Philippe Starck's site, without betraying it.
The mockups for a hotel designed by Philippe Starck.
A hotel site designed without mockups, straight in Webflow.
An online presence made to give you the urge to be there.
The design for an emblematic cellar of the peninsula.
The online portfolio of designer Ambroise Maggiar.
A design in the service of clarity.
The product at the centre, the interface stepping back.
Clean mockups, an obvious read.