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Salomon S-Lab X Alp, phase 2
My brief

The second act of the X Alp site, the fast alpinism range designed by Salomon with its athletes. The teaser gives way to a full site: a sunrise on the ridge to open, then the range product by product, carbon boot, anorak, trousers, 20-litre pack, each on its black ground with its own hooks.

The technical demonstration goes through detail: a cut-away of the carbon sole, a raised arm showing shoulder freedom, a pack opened on its harness. The site ends on a media wall that gives the mountain back to its photographers.

Design and build, for AlienFX.

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