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A way of building, end to end
Four moves around a fixed point: imagine, decide, orchestrate, control. The process as much as the result.
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A friend started her business as a sophrologist a year ago. A former journalist, she knows how to write, and she brings back superb photos from her travels in a wheelchair. She wants a site to bring her offer together…
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Ordering slop
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All notes →24 SEPT 2026What can be measured must never be guessedOne day I asked the agent to derive the site's palette from the client's logo. The client had no usable logo. The agent did not stop and did not ask. It…
AIMethodAutomation
→02 SEPT 2026Writing the docs debugged the frameworkMy reference file for EVA CSS stated that font sizes are written var--24. It is var--fs-24. Both exist, they do not clamp the same way, and I published that…EVA CSSAIMethod
→19 AUG 2026Slop is a shape, not a quality defectFull-width hero, three cards, a strip of numbers, a form, a four-column footer. Every time. Whatever the trade, whatever the client, whatever the colour. These…AIUI UX designMethod
→03 AUG 2026A door has only one handleA door with four handles is not four times more welcoming. You stop in front of it, you look for the one that actually works, and you end up pushing at random.…UI UX designMethod
→29 JUL 2026Two years in a drawerThis site existed in my head for two years. The concept was clear: a surface that looks flat, almost austere, and that reveals a depth in three dimensions the…AIMotion designMethodPrototype
→21 JUL 2026AI executes, it does not decideAsk a model for a responsive page. You will get md:text-2xl lg:text-4xl. That is not a technical opinion, it is a corpus effect. The breakpoint was the normal…AIMethod
→18 JUL 2026From strategy to the line of codeOn this site, a type scale decided at the start of the project lives today in var--fs-38. Nobody translated it again along the way. That is what happens when…StrategyMethod
→10 JUN 2026The execution partner for agenciesOf the projects in my portfolio, 23 were done with an agency: 15 with e-Biscus, in Lyon, from 2019 to 2022, 7 with AlienFX, 1 with Maxcense. Before them, in…MethodStrategy
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