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The machine eye

Teaching an eye to a tool: spotting the generic, writing taste as constraints, and slowly building a clone that decides a little like I do.

4 parts

A machine sees nothing. It recognises, it associates, it returns the average of what it has been shown. That is already a lot, and it is still not a gaze.

This series is the account of an attempt: teaching an eye to a tool. Spotting what gives away work made without a hand on it, naming what an art director knows and a model ignores, writing taste down as readable constraints, and slowly building a machine that decides a little like I do. Without ever handing it the last call: that one does not get delegated, it gets owned.

Read in order. Each part assumes the one before it.

Contents

  1. Part 1
    AI executes, it does not decideAsk a model for a responsive page. You will get md:text-2xl lg:text-4xl. That is not a technical opinion, it is a corpus effect. The breakpoint was the normal way of writing…
  2. Part 2
    Slop is a shape, not a quality defectFull-width hero, three cards, a strip of numbers, a form, a four-column footer. Every time. Whatever the trade, whatever the client, whatever the colour. These pages came out of a…
  3. Part 3
    What can be measured must never be guessedOne day I asked the agent to derive the site's palette from the client's logo. The client had no usable logo. The agent did not stop and did not ask. It concluded that the brand…
  4. Part 4
    The soul of a logoAn art director who opens a client's logo reads a constraint in it. A hexagon rules out the right angle. A wireframe outline rules out heavy flat colour. An engraved feather rules…
  5. Part 5
    The agent never sees what it renders
    Coming
  6. Part 6
    A sector is cut along the visitor
    Coming
  7. Part 7
    Constraint is the condition of style
    Coming
  8. Part 8
    My clone is not a model, it is a repository
    Coming

What this series runs through

All topics →
AI4Method3UI UX design2Automation1Prototype1
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